Audi to show customized A1 hatchbacks at Wörthersee Tour 2010

Audi will have its own stand at the GTI meet at the Wörthersee Tour 2010 and will display a lineup of customized versions of the new Audi A1 hatchback.

The seven models have been created by Woorthersee chief designer and his team to demonstrate the ability to customize the A1 and all possible alternatives before it’s released this fall. One of the most striking designs is the FC Bayern , decorated with the colors and emblem of the German team together with the dorsal number 10 and the name of Arjen Robben to mark the place in the final of the Champions League 2010 be held in Madrid.

The entire Legends package starts at €575, but for €1,600, customers can buy the entire Competition Kit Aerodynamics, with front spoiler, chrome exhaust, side sills and rear diffuser.  Add €400 for a rear spoiler.

In addition to this model, the six custom A1s include an FC Bayern car, featuring the Number 10 of star player Arjen Robben. There's also a Citrus Yellow "Follow Me" model designed after airport ground control vehicles, a Hot Rod model, a Fashion model and finally the "Wasserwacht" and "Pickerljäger" editions, named and designed after the local water rescue and toll sticker collectors in the region.





Press Release

Audi at "Wörthersee Tour 2010"

* Audi showing seven A1 models as spectacular "motto vehicles"

* Innovative adhesive film designs from "Follow Me" to "FC Bayern"

* 19 Audi vehicles at the 3,000 square meter stand

For the fourth year in a row, AUDI AG will have its own stand at the GTI meet at the Wörthersee and is once again expecting Audi fans from throughout Europe. The new Audi A1 is playing a leading role at the 29th Wörthersee Tour (May 12 - 15) in Reifnitz (Carinthia), Austria. Innovative adhesive film designs, vibrant paint finishes as well as exterior add-on parts and a matching interior will transform a total of seven models of the new compact car into spectacular motto vehicles. Furthermore, the Audi R8 GT, a limited-production version of the high-performance sports car, will be presented to the general public for the first time at Wörthersee shortly after its world premiere.

Standing on the southern shore of the Wörthersee (Lake Wörth) in Reifnitz is the 3,000 square meter (32,291.73 sq ft) Audi stand, where in addition to the Audi A1 and the Audi R8 GT, the company will also be presenting the new RS 5 and the R8 V10 Spyder supercar daily from 10:00 a.m. to 6:00 p.m. Audi fans will be able to get up close and personal with a total of 19 different models bearing the four-ring logo. The focus of this year's Wörthersee Tour stand is the A1 special editions.

"The Audi A1 fits in with the GTI meet because customization has always been a central topic for the Audi fans here at the Wörthersee and will also play a special role for A1 customers," says Stefan Sielaff, Head of Audi Design. Sielaff and his team have developed seven different models for the appearance at the Wörthersee, including a model sporting an "FC Bayern" look. The Audi A1 1.4 TFSI shows the design possibilities offered by add-on parts, special paint finishes and adhesive films.

This compact car has the Number 10 of FC Bayern star Arjen Robben on the roof and on the doors. The adhesive design with through-colored film and digitally printed film makes a very high-quality impression, as this technique shows off reflections to their best advantage. With the large logo of Germany's most successful soccer club on the hood, the restyled front bumper and a modified diffuser in the back, this A1 immediately stands out from the crowd. Another highlight is the sill sporting visual cues from the S line.

It is not just the exterior that differs from the production vehicle. The Audi design team also styled the interior of the motto vehicles with the attention to detail that is so typical of Audi. The A1 "competition kit" with the "legends interior plus" package, for example, is strongly based on the Audi rally vehicles from the 1980s. In addition to exterior visual cues such as the Amalfi White paint finish and the original colors of the Urquattro (Begonia Red, Stone Gray and Gray Brown), the interior also evokes memories of the racing successes racked up by quattro technology, which is celebrating its 30th birthday. The center console, the door handles, the rearview mirror - the rally design with the bold Number 1 extends thematically throughout the entire cabin. The "competition kit legends interior" and "competition kit legends interior plus" accessory packages are precisely matched to the exterior and, in contrast to the other motto vehicles, will also be available directly from the factory or in classic After Sales from Audi Genuine Accessories immediately upon market launch.

Fans from all over the world can gain an appreciation for the high quality of Audi design at the Wörthersee. The "Follow Me" design in Citrus Yellow with a black checkerboard pattern resembles airport ground control vehicles and features complex color gradients that extend to the bicolor wheels. The "Hot Rod" model boasts a matt-finish look and extremely low ride height thanks to the air suspension. Complementing this look are steel wheels with white-wall tires in keeping with the classic hot rod style.

Of course, the Audi stand would not be complete without a reference to the site of the 29th Wörthersee Tour. The design team has also given a friendly wink to the local water rescue service and "toll sticker collectors," paying them homage with the "Wasserwacht" and "Pickerljäger" A1 special editions, respectively. The seventh special model in an offbeat eggplant purple tone is described by the Audi designers as the "Fashion" edition. The central design element is an elegant checked pattern used both in the interior and on the exterior. A fascinating interplay between matt and gloss finishes provides additional highlights.

Even the start sequence for the Multi Media Interface, with an animated barrage of camera flashes and a red carpet underscore the catwalk qualities of this car.

Two production models of the Audi A1 are also at the Wörthersee, of course. The A1 1.4 TFSI in Misano Red with a dark gray contrast arch is joined at the Audi stand by the A1 1.6 TDI in summery Scuba Blue.

The first thing visitors to the Audi exhibit see is the new Audi R8 GT. The top-of-the-line version of the high-performance sports car will be presented to the general public for the first time at the Wörthersee. The R8 GT is a limited-edition version of its R8 high-performance sports car. Its 5.2-liter V10 has been increased to an output of 412 kW (560 hp). Vehicle weight was reduced by 100 kilograms (220.46 lb). The R8 GT accelerates from zero to 100 km/h (62.14 mph) in 3.6 seconds and reaches a top speed of 320 km/h (198.84 mph). The R8 GT is thus more powerful, even lighter and even faster. The exclusive production run is limited to 333 units. Each R8 GT sports a tag with its number on the gear lever knob.

The Audi stand at the GTI meet also features production vehicles from the current Audi model lineup. Audi is presenting an Ice Silver A8, its new flagship, to its fans at the Wörthersee. The public can also take a close look at the TT Roadster and the TT Coupé. Neckarsulm-based quattro GmbH is bringing an additional TT model to Carinthia - the 340 hp TT RS in Misano Red. Standing directly next to that is a white RS 5.

Because Audi cabriolets are a mandatory part of the program for this event, the R8 Spyder 5.2 V10 is also coming to the GTI meet. Audi Genuine Accessories is also showing a red A3 Cabriolet. With this broad lineup, the brand with the four rings is offering something for every Audi fan at the 29th Wörthersee Tour.

Audi Genuine Accessories to sell Audi A1 "competition kit"
With the A1 "competition kit legends interior plus" presented at the 29th Wörthersee Tour, Audi Genuine Accessories (AOZ) offers customers the opportunity to underscore the individuality of their vehicle with innovative adhesive filmdecals, vibrant paint finishes as well as exterior add-on parts and a matching interior.

A1 customers can order the various "competition kits" for their vehicles upon market launch. The "competition kit Aerodynamic" for the exterior comprises a front spoiler lip, side sills, rear diffuser and - depending on the vehicle configuration - sport exhaust tips. Customers can also order a roof spoiler for their A1.

A1 drivers can order the Audi A1 "competition kit legends interior plus" from Audi Genuine Accessories exactly as it was presented at the GTI meet. Audi has therefore dedicated an entire wall to the "legends" design next to the motto vehicle at its stand in Reifnitz, where fans can get complete information about the innovative concept.

For the "legends" look, Audi provides an Amalfi White finish and detailed rally-design. The front spoiler lip and rear diffuser in Begonia Red are every bit a part of the competition kit with legends graphics as the large, gloss-black Number 1 on the hood and the doors. Interior design elements also subtly refer to the Audi rally vehicles of the 1980s. Decorative bezels for the rearview mirror, air vents, door pull handles and the center console invoke Audi's rally heritage. Black cloth floor mats with Begonia Red, Stone Gray and Gray Brown strips round out the package in the footwell. The "competition kit legends interior plus" adds a striking color accent on the leather sport steering wheel, gear shift lever and parking brake lever.

The "competition kit Aeordynamic" - front spoiler lip, side sills, rear diffuser and, depending on the configuration, chrome sport exhaust tips, can be ordered upon market launch for €1,600. The body-color roof spoiler will also be available immediately for €400, but A1 customers will have to wait a few more months for the "legends" decal set. The "legends" look interior is available immediately, however, and starts at €575. The sporty look can be rounded off with modern wheels from Audi Genuine Accessories.

One highlight is the 7.5 J x 18-inch polished cast-aluminum wheel in a 5-arm polygon design finished in anthracite or black. These A1-exclusive wheels are fitted with 225/35 R19 tires.

A1 customers can order the exterior and interior accessory packages from the factory or later through After Sales. All features of the competition kits are also available separately through After Sales.

Audi models at Wörthersee Tour 2010

Audi A1 "motto vehicles":
A1 "competition kit" (Amalfi White), 1.6 TDI
A1 "Follow Me" (Citrus Yellow), 1.4 TFSI
A1 "Wasserwacht" (Suzuka Gray), 1.4 TFSI
A1 "FC Bayern" (Misano Red), 1.6 TDI
A1 "Pickerljäger" (Ibis White), 1.6 TDI
A1 "Fashion" (Aubergine), 1.6 TDI
A1 "Hot Rod" (Daytona Gray), 1.4 TFSI

Vehicle at the stand's entrance:
Audi R8 GT (Orange)

Production models:
Audi A1 (Misano Red) 1.4 TFSI; Audi A1 (Scuba Blue) 1.6 TDI; Audi RS 5 (White), Audi A8 (Ice Silver), Audi R8 Spyder 5.2 FSI quattro (Red), Audi TT RS Coupe (Misano Red), Audi TT Roadster (Ibis White), Audi TTS Coupe (Red)

Models customized with Audi Genuine Accessories:
Audi A3 Cabriolet (Brilliant Red), Audi A4 Avant (Ibis White), Audi A5 Sportback (Ibis White)

Video: BMW Technik Think Tank Celebrates 25 Years of Concepts

BMW Technik is the BMW Group’s research subsidiary that put simply works on the future. They step back from the day to day task of designing and building the next BMW and MINI models and focus on research and engineering at a level that’s simply not possible normally. And since the introduction of Technik 25 years ago the group has created show stopping engineering mules, concepts and even a few production components and full on cars. So with that said BMW is celebrating today with an enormous amount of photos and press releases meant to give you the full run-down on what Technik has done over the past 25 years. With it we also present you an incredible gallery of photos some of which are seen here for the first time.

via:bimmerfile


Press Release

Source of innovation. 25 Years of BMW (Forschung und) Technik GmbH.

Innovative force entails future capability. The BMW Group owes its status as the world's most successful manufacturer of premium automobiles to an outstanding development concept in all areas relevant to driving pleasure, sustainability and safety. The principles of this pre-eminence have been forged over the last quarter of a century in BMW (Forschung und) Technik GmbH. The researchers operating within the framework of this think tank develop technologies and concepts for individual mobility in tomorrow's world. The subsidiary was created 25 years ago as BMW Technik GmbH. With this company the BMW Group has a centre of competence that is unique throughout the world. It safeguards and expands technology leadership for BMW by providing a constant stream of innovations.

This groundwork is carried out autonomously, but it is by no means uncoupled from the development of series vehicles. The experts working in BMW Forschung und Technik GmbH enjoy a high degree of creative freedom that allows them to take innovative approaches and look for unconventional solutions. They make use of diverse sources of inspiration which can range
from bionics to space engineering, and they develop perspectives on the future that extend far beyond the life cycle of a vehicle model. "Our project-related research is not linked to the current product range, although we naturally have the objective of consistently optimising the characteristic features of vehicles coming from the BMW Group and transferring our projects and ideas to series development," explains Professor Raymond Freymann, Managing Director of BMW Forschung und Technik GmbH.

The concept of cooperative research also ensures that the departments responsible for subsequent series development can be integrated within the relevant project at an early stage. This approach guarantees that operations for realisation are already being monitored during the research phase. The initiators of an innovation also support their project after it has been transferred to the pre-production and series development phase. They then move with their project to the series development department at BMW AG. This provides safeguards for ensuring that information is not lost at interfaces, and it promotes a dynamic exchange of ideas on a personal level between research and series development. This strategy facilitates a strategic and efficient use of the innovative force pooled within BMW Forschung und Technik GmbH.

Competence centre in Munich and international network.

The subsidiary company was founded as BMW Technik GmbH in 1985. The main focus of activities in the early years was defined as the development and construction of concept vehicles. The minutes of the Executive Board meeting in January 1985 clearly set out the mission of the fledgling company: "The recently founded company BMW Technik GmbH has the mission to develop innovative, future-oriented and original overall vehicle concepts and sub-concepts away from the constraints of a specific series workflow schedule. However, the objective should always be to develop solutions that have the potential for series development." The initial aim was to work on projects under the working title "Auto 2000" and "Local Vehicle".

When the company was rebranded in 2003 as BMW Forschung und Technik GmbH to reflect both research and technology, the focus was shifted to developing technology that encompassed all types of BMW vehicle. The workforce currently has a headcount of around 200 at the Munich site, and BMW Forschung und Technik GmbH has extensive expertise in the areas of vehicle engineering, hydrogen technologies, alternative drive and energy management concepts, active safety and driver assistance systems, as well as information and communication technologies in the vehicle. The research and technology centre also maintains centres in the USA: the Technology Office Palo Alto in Silicon Valley, California, and the Liaison Office Clemson, South Carolina. They enjoy a close relationship with universities such as Stanford University and the Massachusetts Institute of Technology, as well as research institutes and high-tech companies in other sectors. The aim is to harness innovative trends and technologies for deployment in the automobile sector.

There is also an extensive exchange of ideas with universities and research institutes at German and European level. Participation in the Eurécom European communication network - based at the Sophia Antipolis high-tech centre in southern France - ensures that the research subsidiary of the BMW Group has access to leading-edge information and telecommunication technologies. In addition, BMW Forschung und Technik GmbH has a base at the German Research Centre for Artificial Intelligence and drives forward the automation of intelligent behaviour and hence the "Automobile of the Future".

The Munich Center of Automotive Research (CAR@TUM) established as a joint venture with Munich Technical University gives the subsidiary of the BMW Group permanent access to high-flying young academics with great potential for the future and it also ensures access to important results derived from ground-breaking scientific research.

BMW Forschung und Technik GmbH also works on state-financed research projects at national and international level together with other automobile manufacturers and suppliers in order to create industry-wide standards, ultimately for the benefit of all customers. One of the latest examples of this work are the field trials for vehicle-to-vehicle communication in the project entitled "Safe mobility - Test bed Germany", abbreviated to simTD.

Anniversary: Premiere for fascinating concept vehicles and pioneering technologies.

The history of BMW Forschung und Technik GmbH has been defined by a long track record of concept vehicles and technological innovations which generated pioneering impetus for the development of series vehicles, components and systems. The influence of research projects exerts varying effects on series development, depending on the subject focus and complexity. The scope ranges from direct implementation in the form of a concrete project to long-term development of technology competence. BMW Group Research and Technology is presenting a selection of projects to celebrate this landmark anniversary. The specialists working at the centre have developed these projects and some of them will be experienced for the first time outside the confines of the well-guarded laboratories and workshops.

One of the first projects to be launched by the fledgling subsidiary company was the prototype for a BMW Z1 Coupé developed in 1988. This vehicle was created within the framework of a concept development based on the very first project of the new subsidiary - the BMW Z1 roadster produced in a limited series. The development engineers were interested in methods and technologies to facilitate a maximally efficient extension of a vehicle concept to additional derivatives. The knowledge gained from this project was used for the BMW Z3 series model, which was produced as a roadster and coupé, and for the first generation of the BMW Z4, which was also manufactured in open-top and closed versions.

A fuel-cell hybrid vehicle based on the BMW 1 Series is another project being presented in the public domain for the first time. This project developed by BMW Forschung und Technik GmbH shows a highly innovative form of hybrid technology developed within the framework of Efficient Dynamics in conjunction with the use of hydrogen as a fuel. Alongside a four-cylinder petrol engine, the research vehicle has an electric power unit for city traffic. The electrical energy is generated by a small fuel cell in the form of an Auxiliary Power Unit (APU) and stored temporarily in high-performance capacitors. These so-called super caps cover the performance peaks for acceleration and taking off at traffic lights, and store the electricity generated during braking. Using a comparatively small fuel cell to generate electricity from hydrogen achieves a high level of efficiency for city traffic, while the internal combustion engine is only used for high-speed journeys. This combination could have the capability to provide an emission-free range of several hundred kilometres in city traffic and facilitate "recharging" within the space of a few minutes - this is in addition to the mobility reserves provided by the internal combustion engine for long-distance travel.

BMW Forschung und Technik GmbH is also celebrating its anniversary by providing a unique insight into innovative projects in the area of intelligent networking between driver, vehicle and environment. BMW ConnectedDrive already delivers a package of driver-assisted systems and mobility services that is unique throughout the world. These systems enhance comfort and safety, as well as optimising infotainment functions in the vehicle. The current research projects in this area include the narrow-passage assistant, which assists drivers if they are driving along particularly narrow lanes, for example near building works, and the emergency stop assistant which brings the vehicle safely to a stop if there is a medical emergency.

The latest success of the joint venture between BMW Forschung und Technik GmbH and Munich Technical University (CAR@TUM) is also presented. The project "IT-Motive 2020" involves the researchers developing an innovative architecture for information and communication technology integrated within the vehicle that permits functions previously distributed over a large number of different control units to be pooled in a homogeneous communication network. The aim is to provide a consistent hardware platform for displaying the continually expanding number of vehicle, comfort and safety functions.

Milestones: from the BMW Z1 to the lightweight sports coupé BMW Z29.

BMW Technik GmbH was launched in 1985 with the mission to develop innovative solutions for a large number of aspects associated with individual mobility. The specialists working in the newly established department were able to get to grips with this mission successfully in the very first project they tackled. They developed the BMW Z1 roadster. This vehicle project was intended to trial innovative materials, launch a revolutionary bodywork concept, and highlight opportunities for optimising development processes.

The result was so impressive that already three years later the first out of a total of 8 000 series vehicles left the Munich BMW Plant. With its plastic body, vertical sliding doors and fascinating handling properties, the BMW Z1 was not simply the first milestone in the history of BMW Technik GmbH - it also made its mark as an exceptional phenomenon on the road.

Revolutionary body and power-unit concepts were to shape development operations during the years to come. In 1993, the BMW Z13 was presented, a compact vehicle with a sporty design powered by a rear-mounted engine and three seats in an unconventional configuration. The driver was positioned behind the centrally located steering wheel, with seating space being provided behind the driver for two passengers. The study featured the driving pleasure typical of the brand, a high level of comfort, and outstanding safety attributes.

BMW E1: pioneer for electro-mobility.

The same year already saw BMW Technik GmbH presenting the BMW Z15. This first fully functional concept vehicle with pure electric drive was a development of the BMW Z11 electric vehicle presented at the Frankfurt Motor Show in 1991. As a prototype with the model designation BMW E1, the four-seater incorporated a design with pioneering aerodynamic and
ergonomic features that provided impressive testimony to the superlative potential of its emission-free drive technology even in normal everyday use. The BMW E1 provided a range of up to 200 kilometres and a top speed of 120 km/h. The prototype generated universal acclaim among members of the public and independent testers. The readers' choice in car magazine "Auto Zeitung" voted the BMW E1 as the winner in the category "Environment and Technology", and trade magazine "Auto Bild" described the BMW E1 as "the most advanced car of the century".

At the time, it was already evident that BMW was in a position to achieve typical BMW driving characteristics and operational capability geared to city driving with a purely electrical power unit. Series development would also be achievable if a battery technology with optimised power and cost could be developed. Today, BMW is continuing to build on this knowledge base in the context of project i: it provided the impetus for the development of a Mega City vehicle designed for emission-free mobility within large urban environments. An innovative vehicle concept and the most recent developments in the area of power unit and energy storage technology form the basis for a state-of-the-art presentation of electrical mobility.

New routes to maximum driving fun: BMW Z18 and BMW Just 4/2.

The development of the prototypes launched in 1995 also saw the specialists at BMW Technik GmbH searching for new and sophisticated approaches to driving pleasure. One of their ideas focused on designing an automobile counterpart to the Enduro motorcycle concept that was so successful during the 1990s. The yearning to explore off-road terrain and the pleasure of mobility under the open skies was combined for the first time on four wheels in the BMW Z18. An eight-cylinder engine, four-wheel drive, a variable interior concept and elevated seating characterise the innovative driving experience in the robust roadster.

The BMW Z18 had to wait five years after it was created for its public debut - the occasion was the celebration of 15 years of existence for the think tank. Another prototype that offered the prospect of driving fun while having previously been confined to motorcycles captivated the driving public at the Tokyo Motor Show in Japan as early as 1995. Freestanding wheels, a body that abandoned roof and windscreen, and a rear-mounted four-cylinder engine packing 100 hp were the hallmarks of the study where the two-seater concept was already integrated in the model designation - BMW Just 4/2.

Festival of innovations: The BMW Z22.

The BMW Z22 was among the most sophisticated technology platforms that BMW Technik GmbH ever created. The study was presented in 1999, and it bristled with no less than 70 innovations and 61 registered inventions in areas ranging across body concept, lightweight construction, power unit, safety, mechanical systems and controls. The use of carbon-fibre reinforced plastic in an innovative processing procedure permitted compliance with the highest crash safety standards while at the same time significantly reducing weight. Power steering, an electromechanical braking system, cameras instead of wing and rear mirrors, and a cockpit design reduced to the bare essentials defined the mould-breaking, future-proof character of the BMW Z22. Adaptive headlights, Head-up Display and central control unit enabled the prototype to offer innovative functions that were soon implemented further down the line in BMW series vehicles.

Consistent lightweight construction for uncompromising driving pleasure: The BMW Z29.

Optimization of the vehicle weight by deploying the most advanced high-tech materials was the focus of development for the BMW Z29 concept study. The prototype of a two-seater sports car was completed by BMW Technik GmbH in 2001 and represents the culmination of cooperation with another subsidiary of the BMW Group - BMW M GmbH. The vehicle exerts
fascinating appeal with flowing lines and lambo-style doors. The principles underlying the outstanding potential of the BMW Z29 for dynamic driving can be found under the engine bonnet and below the surface of the paintwork. The power was generated by the in-line six-cylinder engine of the BMW M3 - at that time a technological benchmark - and the passenger cell was manufactured from carbon-fibre reinforced plastic while the rear axle, and front and rear module were designed in aluminium. The most important results of this combination: a weight-to-power ratio of 3.4 kg/hp and an acceleration ratio of 4.4 seconds for the sprint from a standing start to 100 km/h.

Research as foundation for Efficient Dynamics.

The Efficient Dynamics development strategy provides the BMW Group with the world's most efficient programme for reducing consumption and emission values in road traffic. The development of power systems with optimised efficiency, smart energy management in the vehicle, and aerodynamic measures form the key supporting aspects of this strategy, complementing lightweight construction throughout. BMW Group Research and Technology has made significant progress in all these areas since the company was established and the results have been channelled into the series development of many different new models.

Intensive fundamental research has also been carried out in the context of the development of innovative and alternative propulsion systems. The spectrum of research ranges from new concepts for the classic internal combustion engine, through hybrid technology and the deployment of hydrogen as a fuel in the vehicle, to electro-mobility. This demonstrates that research covers all the areas that today form the mainstays of the Efficient Dynamics development strategy.

Hybrid concepts: more efficiency, more driving pleasure - right from the start.

The BMW ActiveHybrid 7 and the BMW ActiveHybrid X6 are the first two models of the brand available in 2010 to use a combination of internal combustion engine and electric motor. Each model deploys a unique platform of BMW ActiveHybrid technology while also presenting a characteristic homogeneity: BMW ActiveHybrid presents tangibly enhanced dynamic
driving accompanied by significantly reduced consumption and emission values. This twin-track advance is manifested in the BMW EfficientDynamics development strategy, and from the start it shaped the ground-breaking work carried out by BMW Forschung und Technik GmbH in hybrid technology. Hybrid technology in the style of BMW advances efficiency and intensifies driving pleasure.

The hybrid concept car based on the BMW 5 Series and developed in 1994 already facilitated fully electric and hence emission-free driving with characteristic features optimised for city traffic. The car's power-unit technology configured as a parallel hybrid drive combined a four-cylinder petrol engine with an electric drive which generated a maximum output of 26 kW. The energy stored in a nickel-metal hydride battery was sufficient to power the car over a range of eleven kilometres in purely electric drive mode. Today, hybrid technology in the BMW 5 Series is more relevant to the modern world than ever before. It is well on the way to series maturity, as demonstrated at the Geneva Motor Show in 2010 when the BMW Concept 5 Series ActiveHybrid was featured and bore impressive testimony to the technology.

Within the space of just one year, the researchers had developed another hybrid concept vehicle and significantly extended the range of the vehicle solely under electric power. The BMW 3 Series with serial hybrid technology was primarily intended for city traffic and was able to travel a distance of 38 kilometres with the internal combustion engine switched off. Two electricmotors supplemented the four-cylinder petrol engine. One of them provided the propulsion while the other served as a generator within the system.

Researchers presented a hybrid vehicle based on the first generation of the BMW X5 in 2001, and this demonstrated the progress that had been made in the area of drive and energy-storage technology. The study combined an eight-cylinder petrol engine and an electric motor to generate a maximum combined torque of 1000 newton metres. The high-power capacitors known as supercaps were the most important innovation in the first vehicle to be named after the Efficient Dynamics strategy. They were deployed as energy storage devices with particularly high power density. The BMW Concept X3 EfficientDynamics consistently progressed development of supercaps integrated in the side sills. The technology was presented at the Frankfurt Motor Show in 2005. The specialists at BMW Forschung und Technik GmbH were also able to present new solutions for integrating the internal combustion engine and electric motor. BMW Concept X3 EfficientDynamics integrated the electric motor including performance electronics in a compact active transmission.

Option for the future, already operating today thanks to intensive research: hydrogen as a fuel.

Over the long term, the BMW Group is also committed to using hydrogen as an alternative fuel in vehicles. The use of hydrogen produced with assistance from renewable energy sources offers the option of emission-free mobility for the future. The capability of this power-unit technology for everyday use has already been demonstrated with the BMW Hydrogen 7. This car passed through the complete series development process before being manufactured as a limited series. The world's first hydrogen-powered luxury saloon for use under everyday conditions is powered by a bivalent twelve-cylinder internal combustion engine and has been made available to selected customers worldwide. They have meanwhile travelled a total of more than four million kilometres driving the BMW Hydrogen 7.

On the way to the BMW Hydrogen 7, BMW Group Research and Technology set up a large number of research projects and concept vehicles, leading to a much better understanding of hydrogen technology and the framework conditions for use in the automobile. A precursor to the BMW Hydrogen 7 was presented in 2000 as the BMW 750hL and used as a shuttle vehicle atthe Expo World Exhibition. The following years saw the BMW 750 hL driving more than 170 000 kilometres in a practical test during the "Clean Energy World Tour". Other pioneering achievements were provided by the BMW H2R hydrogen record vehicle. In September 2004, the model powered by a twelve-cylinder engine set up nine international records for hydrogen-powered vehicles with a piston engine at the BMW test track in Miramas, France. The car achieved a top speed of more than 300 km/h.

Research is currently focusing on the challenges that still have to be mastered for the application of hydrogen. Milestones are the development of a hydrogen-four-cylinder cryogenic test engine and modular hydrogen single-cylinder research engines with combustion chamber geometries similar to petrol and diesel engines that achieved outstanding levels of performanceand efficiency for hydrogen engines. The other innovations developed by BMW Forschung und Technik GmbH in the area of hydrogen technologyinclude a variable shape tank with optimised weight made of carbon-fibre reinforced plastic for storing hydrogen in the vehicle and a reformer system for generating synthesis gas as a concept for effective emission reduction inthe cold-start and catalytic-converter heating phase.

Another field of research involves tracking fuel cell technology with consistent focus on application for generating electricity to power the vehicle's on-board supply. Use of the fuel cell as an Auxiliary Power Unit (APU) has been undergoing development since 1997 at BMW. Consistent further development over the subsequent four generations of technology has resulted in a continuous increase in efficiency and permanently optimised compatibility with everyday use. These advances are being demonstrated with the fuel-cell hybrid vehicle on the occasion of the anniversary.

Connected Drive: networking as the key to more comfort, security and driving pleasure.

The development of electronic systems facilitates smart networking between driver, vehicle and environment, and BMW Forschung und Technik GmbH has played a major role in enhancing comfort, safety and driving pleasure. Many of today's series vehicles feature driver assistance systems, mobility services, and systems for integrating external communication andentertainment modules that are based on innovations developed by BMW Forschung und Technik GmbH.

Motivated by the objective of opening up new perspectives for networking with the outside world and creating the foundations for the necessary technology, the specialists at BMW Group Forschung und Technik GmbH are working on assistance systems that extend way beyond the scope of the assistance systems integrated in current series vehicles.

Advanced assistance systems created by the research department of BMW Forschung und Technik GmbH include the TrackTrainer, which is supported by a melding of highly specific data from digital mapping, GPS and video and allows racing tracks - even the North Loop of the Nürburgring - to be negotiated autonomous in an ideal line. This system is used for training purposes during BMW Driver Training.

The emergency stop assistant developed in the context of the research project "Smart-Senior - Intelligent Services for Senior Citizens" uses the capabilities developed for the TrackTrainer to enhance traffic safety. The system is able to change to autonomous drive mode if an emergency situation caused by a health problem with the driver is identified, in order to carry out a safe emergency braking manoeuvre. Apart from reliable localisation of the vehicle within the lane, precise execution of the manoeuvre primarily involves robust identification of all the vehicles in the immediate environment.

Another research project in the area of automatic driving is the garage parker debuted in 2006. This system permits independent manoeuvring of the vehicle. All drive, braking and steering functions are controlled automatically to enable the vehicle to be steered in and out of a garage where space is restricted using remote control by the driver. If required, the system also activates the warning indicators and the headlamps, as well as swinging the wing mirrors in and out. The sensors for stopping the car automatically are naturally also activated if an obstacle is encountered.

More safety and efficiency through targeted communication.

A key area of development for our research subsidiary is interchange of information between vehicles and the traffic infrastructure, known as Car-to-X Communication (Car2X). One example is transmission of information about sequence times from traffic light systems. This means that a driver assistance system can either get information about the optimum speed so that cars can hit an individual green sequence of traffic lights and travel without stopping, or issue a warning about the possibility of going through a red light. Strategic transfer of data about the traffic situation, conditions on the carriageway and other factors allow early warnings to be broadcast from one vehicle to other drivers in the immediate environment about accidents, traffic jams or the formation of black ice. It is also possible to calculate the risk of collision based on the transmitted vehicle data so that warnings can be given in advance of potential crashes at junctions. As a manufacturer of cars and motorcycles, the BMW Group is in the unique position of being able to integrate both types of vehicle in the communication scenarios.

BMW Forschung und Technik GmbH also carries out ground-breaking work in the development of revolutionary operating concepts and control systems. One example of this is the concept of an entirely innovative cockpit design presented in a second-generation BMW 3 Series compact, with the Drive Stick as the focal point. Instead of steering wheel, accelerator and brake pedal, the concept vehicle has two control levers projecting vertically from the door panel and the centre console. These allow the driving direction, acceleration and deceleration to be controlled using drive-by-wire technology. The Drive Stick Car project provides a particularly vivid example of the abilities of the specialists working at BMW Forschung und Technik GmbH to ask questions about basic assumptions, deploy a high level of creativity in seeking out radically different solutions, and harness the potential of innovative technologies. The knowledge collected in this project played a major role in influencing the evelopment of the electromechanical power steering and active steering marketed for BMW series models. It also provides the typical BMW steering feeling under the conditions of power steering support.

From sailing yacht to car: Optimised Head-Up Display technology.

Their fundamental research and technology development continually encourages the researchers to look at issues that at first glance appear to be way beyond the scope of the automobile. However, over the long term the knowledge gathered in this way is channelled into projects that lead to an increase in comfort, safety and driving pleasure within the context of BMW ConnectedDrive. The team from the Technology Office located at Palo Alto in the US developed a miniature head-up display integrated in the sunglasses of the crew members in the Oracle BMW Racing Team. This system was designed for use in the ocean race for the America's Cup and allows information and commands to be transferred speedily and selectively by projecting it onto the lenses of the sunglasses. This project generated additional know-how that was used for the advanced development of the Head-up Display in the latest series vehicles of BMW.

Identification and integration of new technologies as a recipe for success: BMW ConnectedDrive Services with functionality that is unique worldwide.

Defining principles were also identified by the Technology Office in Palo Alto for integrating external communication and entertainment modules in the vehicle. The first interface for integrating the Apple iPod was developed there and this included the option of using the BMW iDrive System to control the audio function. The pioneering work carried out by BMW Research and Technology has secured BMW a unique position for the integration of external communication and entertainment systems in the vehicle. The systems and services integrated within BMW ConnectedDrive guarantee functionality that remains a world first not matched by any other automobile manufacturer worldwide.

Innovative services for future mobility solutions are already being developed today, including the technology required for these concepts. The BMW Group Technology Office Palo Alto joined forces with other technical departments to develop an iPhone application for the BMW Concept ActiveE vehicle. This application delivers vital information directly to the driver's mobile phone, including data concerning battery charge status and the potential range of the vehicle running on electric power alone.

The prototype of a multifunctional car key was also developed as a means of networking the mobility experience with the driver's lifestyle. The BMW Key is provided with a security chip that allows the driver to make cashless purchases while also enabling other functions such as memorising the e-booking for hotel rooms. The driver's key has integrated credit card functions which offer the possibility of e-booking for bus, train and air travel while in the car and storing the purchased e-tickets on the key. When using hire car or car-sharing systems, the personalised key offers additional potential because it is assigned to the owner of the vehicle rather than to the car itself.

FORD FIESTA, TOP 12 'AMERICAN IDOLS' GET PERSONAL

• Ford is adding an exciting new element to its sponsorship of "American Idol" by giving each of the top 12 contestants a unique opportunity to work with Ford designers and create their own customized 2011 Ford Fiesta graphics
• This new element will be featured in a video segment in tonight's episode of "American Idol," which airs at 9:00-10:00 p.m. ET live/PT tape-delayed on FOX; fans will be able to see the Idols' customized Fiesta designs at www.americanidol.com
• With the help of four up-and-coming Ford designers, the Top 12 Idols created their own personalized Fiesta theme, using color, custom body graphics, wheel treatments and other accessories to make the vehicle an expression of each contestant's personality
• More than 100,000 people have already expressed an interest in the all-new 2011 Ford Fiesta due to the success of the Fiesta Movement social media initiative

DEARBORN, Mich., March 17, 2010 – Ford Motor Company is adding an exciting new element to its sponsorship of the hit television series "American Idol," giving the top 12 Idols a unique opportunity to work with Ford designers and create their own personalized 2011 Ford Fiesta.

Tonight's episode of "American Idol," which airs at 9:00-10:00 p.m. ET live/PT tape-delayed on FOX, will feature this new element in a video segment.

"Ford has been a sponsor of 'American Idol' since the show premiered in 2002, and each season we try to take our relationship with the show to the next level in a fun and meaningful way," said Connie Fontaine, manager, Ford Brand Content and Alliances. "This year, the Idols will get a closer experience with our vehicles as they interact with our designers and customize a Fiesta design that reflects their own personality."

All of the Idols' Fiestas will be on display at www.americanidol.com. From March 17 through May 21, 2010 fans 18 and older can enter the Ford Music Video Challenge weekly for a chance to win one of the vehicles and a trip to the set of a Ford Music Video shoot or the grand prize, which includes a Fiesta with their choice of one of the Top 12 designs and tickets to the finale. Official rules and entry details are available at www.americanidol.com/ford/challenge.

"Ford has great young designers who are bringing fresh thinking to our product lineup," said Fontaine. "We hope the design integration with 'American Idol' will shine a light on the remarkable talent that is working tirelessly to deliver great products to market."


"Idolizing" the Ford Fiesta
Ford began the design process by giving each of the top 12 contestants a palette of nine Fiesta colors to choose from, including vibrant shades like Lime Squeeze, Blue Flame and Bright Magenta. So the design team could get to know each contestant on a more personal level, the Idols also were given a personality survey to fill out with questions like, "What are the three things you are most passionate about?" and "What do you want your car to say about you?"

Four up-and-coming Ford designers – Dillon Blanski, Gustavo Bizyk, Lesli Ann Agcaoili and Dean Carbis – reviewed the questionnaires, traveled to Hollywood to meet with the Idols, and then helped each contestant develop the concept for his or her personalized Fiesta, using color, custom body graphics, wheel treatments and other accessories to transform the vehicle into an expression of each contestant's individuality.

"We explained to the Idols that the graphics they design will actually be a symbol of them and their life experiences," said Carbis, who most recently served as lead exterior designer for the 2010 Ford Taurus. "They were really excited to work with us."

According to Carbis, Tuxedo Black was a popular color choice among the male contestants while the girls seemed to favor more vivid shades like Bright Magenta and Lime Squeeze. Some of the contestants even opted to accessorize their Fiesta with a four-piece 3dCarbon body kit.

"Some of the Idols are familiar with graphic tuning so they wanted to get the body kit and create more of a sports tuner package," he said.

Not surprisingly, music was a common theme among the contestants.

"Many of the Idols are obviously very music-oriented, so we talked about taking an instrument they play or the lyrics to their favorite song and somehow incorporating that into the graphics," said Blanski, 26, the youngest member of the Ford design team.

Both Carbis and Blanski say they are thrilled to participate in the "American Idol" project.

"Typically I'm expressing myself through the vehicles I design. Trying to interpret somebody else's passion and ideas and then help them put that into graphic form is totally different from anything I've done before," said Blanski. "It's a challenge, but it's also fun."


2011 Ford Fiesta: A hit before leaving the gate
Thanks to the success of the Fiesta Movement social media initiative – which has generated more than 6.2 million YouTube views, more than 750,000 Flickr views and nearly 4 million Twitter impressions – more than 100,000 people have already expressed an interest in the 2011 Ford Fiesta.

Going on sale this summer, the all-new Fiesta features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers' expectations. With 15 class-exclusive technologies and a projected best-in-class highway fuel economy of 40 mpg, Fiesta brings efficiency and convenience together in one package.

It's also designed to be versatile, personal and adaptable. In fact, Fiesta is expected to deliver best-in-class convenience and connectivity with the segment-exclusive SYNC® voice-activated communications system, as well as an expressive color palette and available graphics.

Ford is planning many appearance and functional accessories for the Fiesta, including a lower body kit by 3dCarbon, a large, sporty rear hatchback spoiler brought over from Europe, several different shift knobs, and innovative body-side graphics by Original Wraps. A preview of these offerings and more is available at www.fordvehicles.com/fiesta while the graphics can be explored at www.fordfiestagraphics.com. The full Fiesta accessories offering will be available to review and purchase at www.fordaccessories.com when the Fiesta launches this summer.

Already, more than 7,000 consumers have made reservations for the Ford Fiesta – half of them from non-Ford customers. Customers can begin placing their order for the new Fiesta today through their local Ford dealer.


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Saab Spyker 9+ Tribute Concept Car

Automotive designer Eduard Gray has sent in some renderings of his ideas for the first car to come from the Saab purchase of Spyker. Based near Saab headquarters in Trollhättan, Sweden, Gray believes the drawings could land him a job with the Saab Design Studio Team.


“The union of Saab and Spyker presents a unique opportunity to create a design that takes the best of each brand and distills their qualities into a single product, the designer says in his website.”


Indeed, his six drawings of the Saab Spyker 9+ Tribute shows elements of both companies. Gray calls the work "a quick expression of my optimism for the future of the brand."


Spyker lends us its supercar chassis with a mid-mounted engine and low down aerodynamics while Saab contributes with the style, character and engineering making for a design that is as pleasant to look at as it is to drive.”



Source:dubdaily

Geneva Debuts: Gazal 1 Design Concept

Fifty students from the King Saud University in Saudi Arabia worked on this Gazal 1 concept car from April 2009. It has now been presented at the Geneva Motor Show. The students worked in collaboration with Magna Steyr on the engineering side and Studiotorino for styling. Over 50 sketches were offered and the final one chosen in May last year. An Australian designer named Peter Arcadipane was called on to supervise the whole project.


Every aspect, from styling and engineering feasibility to a running prototype were conducted in both Riyadh city and Turin where Magna has its Italian office. The prototype will be unveiled in Riyadh some time this year to mark the end of the project.


The main brief was to create an SUV with certain classical undertones but modern at the same time. It would be based on the Mercedes-Benz G-Class in terms of chassis and mechanics.


As for the name, Gazal is a reference to the very fast Arabian Gazelle, an apparently extinct antelope identified with the Saudi Arabian area. Green is said to be quite popular with Arabian people so it became the main colour of choice.




Press Release

The Project

The Gazal 1 styling model, presented at the 2010 Geneva Motor Show on the King Saud univesrity stand, is the result of the first "project" of KSU automotive engineering degree course in Riyadh.

The "project" management dedicated to fifty students, running from April 2009 within end 2010, totally cared by KSU docents was supported by external partnerships with Magna Steyr Italy for engineering along side Studiotorino for styling as mentors.

Academic lessons, covering all aspects of automotive development, including styling and engineering feasibility as well as the engineering and construction of the styling model and the first running prototype, were conducted in Riyadh in parallel to "on the job" training In Turin.

Within 2010 the running prototype will be presented in Riyadh and will signify the completion of the KSU automotive project.

Beyond the academic and technical aspects of the project, the experience provided a good opportunity for co-operation, cultural exchange and the development of new friendships.

The Style

The styling requirements given to Studiotorino by King Saud University and outlined in the first meeting in Riyadh on April 7th 2009, were very clear: this new SUV would be classical, contemporary and durable whilst avoiding short lived fashion and would to be based on the chassis and mechanics of the long wheel base Mercedes G-class.

Studiotorino called on the expertise of Peter Arcadipane, an Australian designer of thirty years experience in some of the best known Automotive design studios around the world, cooperating directly in team with the KSU students. Over 50 sketches side view proposals were presented and the academic body began a selection process which led to the final choice in May 2009.

Along side the KSU students and the supervision of teachers from the University, Magna Steyr Italy carried out the development of the digital surfaces used for the construction of the styling model presented at the 2010 Geneva Motor Show.

The "environmental graphic study" only for the style sketches comes from the stage offered to Studiotorino by the I.A.A.D. design institute in Turin and their students, in optic of collaboration among schools.

The name "Gazal 1" and the colour green were selected by the university staff for their local significance. Gazal refers to the Arabian Gazelle, a fast, strong and particularly well adapted animal to the region and green being one of the most popular colours amongst Arabian people.

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GQBYCITROËN – DESIGNED BY CITROËN. TAILORED BY SAVILE ROW. MADE WITH GQ.

Citroën and GQ have revealed a unique and exciting automotive project – the GQbyCITROËN.

The GQbyCITROËN is a concept car born through a unique partnership between the UK's market-leading quality men's monthly and a team of Citroën designers, collaborating to create the ultimate gentleman's drive. This is the first time a British magazine has collaborated with a car company in this way.


Responding to a brief by GQ's editor, Dylan Jones, Citroën's team, headed by British designer – and the man responsible for the new Citroën DS3 – Mark Lloyd, took a new look at the GT theme and integrated it with a typical Citroën design approach bringing GQbyCITROËN from design outline to concept reality.

GQbyCITROËN combines classically sophisticated features and contemporary styling with a sculpted front end, rounded rear, strong body contours and sleek concave rear windscreen – a signature Citroën design.


The car's cabin is accessed by rear coach doors and reveals a spacious, comfortable and futuristic cabin. Completing the car's bespoke styling, the interior detailing and upholstery selections were provided by Patrick Grant, the Creative Director of prestigious Savile Row tailors, E.Tautz, who commented: "Savile Row is all about balance and Tautz's simple military inspired interior is the perfect counterpoint to the Gallic flair of the exterior."


Dylan Jones commented: "I wanted something practical, something cool, and something idiosyncratic – i.e. something surprising that didn't just look like a concept car. The GQ car needed to have the 'want' factor, but it also needed to look, feel and 'drive' like the sort of car no sane man could choose to ignore. We think it looks very very special."

Dynamic performance and environmental responsibility were also key requirements for the project. The GQbyCITROËN concept car is powered by a plug-in Hybrid with a 1,598cc, 4-cylinder direct injection petrol engine offering a sporty 0-60mph time of just 4.5seconds, an electronically limited top speed of 155mph and CO2 emissions of just 80g/km.


Mark Lloyd, Chief Designer of Citroën's International Projects added: "Where this car works so well with GQ is that it fits with the current attitudes of conspicuous consumption. It is understated rather than in-your-face and sleek rather than too macho. With the skills of a Savile Row tailor on the car's interior we have also achieved that bespoke, fitted feel, both inside and out.


"For me, the car that has always represented the pinnacle of automotive excellence and refinement is the GT – the Grand Tourer. It is not the all-out sports car, rather it is something gentlemanly, it has performance and it is for travelling, not racing. We wanted to create something that, like GQ, was aspirational, but also retained the classic automotive ideals. We didn't want a car for the mass market. We wanted a car for GQ.'"

The GQbyCITROËN is featured in the April issue of GQ out March 4th 2010. For more information visit: www.gqbycitroen.co.uk.
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Lotus Evora Naomi for Haiti for 300,000 GBP

Bidding Commences! Three Evoras Were Auctioned at The Fashion For Relief TM Event, With The First Two Reaching Over GBP 300,000 Each!

The discerning fashion show audience at the Fashion For Relief TM show last night made their feelings clear about the design of the “Naomi for Haiti” Lotus Evora with the bidding reaching an incredible GBP 320,000. The winning bid came from Naomi Campbell’s boyfriend, Vladimir Doronin, who wanted to ensure that he got the first car, number one of eight.


Bidding on the remaining five “Naomi for Haiti” Lotus Evoras started at 0800 GMT today on the www.naomiforhaiti.com website. There are only 9 days to register a bid for these highly desirable "Naomi for Haiti" Lotus Evoras as the auction will end at 1200 noon GMT on the 28th of February 2010.

The grand total raised for the Fashion For Relief TM charity and the highest bidders will be announced by Naomi Campbell at the Lotus press conference on the 2nd of March at the Geneva Motorshow.


Naomi made a stylish entrance in one of the “Naomi for Haiti” Lotus Evoras, with a further fifteen Lotus Evora sports cars being used to provide a VIP chauffeur service for the celebrities that supported the Fashion For Relief TM show. The Fashion For Relief TM charity supporters included; Yasmin Le Bon, Kate Moss, Geri Halliwell, Piers Morgan, Sarah Brown, Eva Hertzigova and Andrew Flintoff.

Naomi Campbell said: "I am incredibly grateful to everyone who has generously donated their time and effort to make Fashion For Relief TM happen. I’m thrilled with the support from Lotus and to have teamed up with my great friend Gino Rosato for this important cause. I hope we continue to raise as much awareness and funds as we can.”


Gino Rosato, Director of Corporate Affairs at Lotus Cars stated, “I am very proud to welcome my good friend Naomi into the Lotus family. We are delighted to be able to work together to raise money for such a worthy cause. The Fashion For Relief TM event has proven to be exceptionally successful and it is fantastic to be able to help the nation of Haiti.”


The special “Naomi for Haiti” Lotus Evora sports car that Naomi arrived in was on display at Somerset House during the Fashion For Relief TM show. The exclusive styling reflects Naomi’s design direction and has been specially designed by Donato Coco, Lotus Director of Design. The bespoke "Naomi for Haiti" Evoras include a full range of options which combined with the custom design and special components make these cars an instant collectors item.

Naomi's Fashion For Relief TM event selected to support the White Ribbon Alliance as it campaigns for the health needs and rights of women and girls around the world, especially supporting its partners in Haiti at this time to rebuild the healthcare system for mothers and babies.
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Geneva Preview: Mercedes-Benz F800 Style concept car

Efficiency paired with elegance:
Pioneering premium sedan with "green" technology and avant-garde design

• A reinterpretation of the concept of "fascination and responsibility"

• Multi-drive platform enables use of two alternative drive systems - either Plug-in Hybrid or fuel cell

• Intelligent display concept focusing on "electric driving"

• HMI with cam touchpad for intuitive and precise operation

• Traffic Jam Assistant for increased comfort and safety

Mercedes-Benz' F800 Style research vehicle is showing the future of premium automobiles from a new perspective, as the five-seat premium sedan combines highly efficient drive technologies with unparalleled safety and convenience features and an emotive design idiom, which interprets current Mercedes-Benz styling in line with the brand's hallmark attribute of refined performance.

The F800 Style has a spacious interior full of intelligent seating, operating, and display concepts. Another unique feature of the large sedan is an all-new multi drive platform, which accommodates electric drives with fuel cells (enabling ranges of almost 375 miles) as well as the use of Plug-in Hybrids that can drive for up to 18 miles solely on electricity. Both variants of the F800 Style therefore make locally emission-free mobility possible at the level of a premium-class automobile, while at the same time being fully suited for everyday driving and providing a dynamic driving experience.

"We are dedicated to reconciling our responsibility for the environment with practical customer utility in a fascinating automobile," says Dr. Thomas Weber, the Daimler Board of Management member responsible for Group Research and Mercedes-Benz Cars Development. "The new F800 Style research vehicle combines this commitment to providing the leading innovative drive concepts with our traditional Mercedes strengths in the areas of design, safety, comfort, and outstanding performance."


A glance into the future of pioneering premium sedans

Within the 15.5-foot external length of the F800 Style, all of the components of the vehicle's efficient and environmentally compatible alternative drives (Plug-in Hybrid or fuel cell drive system) are installed in a space-saving manner in the engine compartment and the gaps within the chassis. Each of the drive systems takes up comparatively little space for the installation. This applies in particular to the electric drive with fuel cell, which has been enhanced by Mercedes-Benz to be compact and powerful. The front end's compact package was made possible through the consistent downsizing of all F-CELL components. As a result, the entire interior space is preserved and offers plenty of room for five occupants.

"For many decades now, our research vehicles have been turning pioneering concepts into reality and thereby setting future trends. We set a course on the large touring sedan segment in 2007, when we presented the F700," says Prof. Herbert Kohler, Head of E-Drive & Future Mobility and Chief Environmental Officer at Daimler. "Characteristic features of the F800 Style are its innovations, whose development is already close to the series production stage. This is true not only of the electric drive with fuel cells but also of the Plug-in Hybrid, whose components were taken from our modular system for electric and hybrid vehicles."


F800 Style with Plug-in Hybrid: Outstanding performance despite emissions of only 68 grams CO2 per kilometer

In combination with the very powerful Plug-in Hybrid drive system, the F800 Style is a very dynamic expression of the concept of "fascination and responsibility." Its drive unit consists of a V6 gasoline engine with an output of 300 hp with next-generation direct injection and a hybrid module with an output 109 hp so that it delivers a total power of around 409 hp. The lithium-ion battery with a storage capacity of >10 kWh can be recharged either at a charging station or a household power socket. Thanks to its powerful and high-torque hybrid module, in the city the F800 Style can run exclusively on electricity, therefore without generating any local emissions. Because it also has high torque right from the moment it starts, the vehicle has the same driving performance as a car with a V6 gasoline engine even when operating in electric mode. The F800 Style with the Plug-in Hybrid can run purely on electricity for up to 18 miles. The F800 Style research vehicle therefore marks a further important step in the creation of a market-ready Plug-in Hybrid. Mercedes-Benz will begin series production of the S500 Plug-in Hybrid with the introduction of the next-generation S-Class.

Due to its efficient drive system and a CO2 bonus for the battery-electric driving mode, the vehicle has a certified fuel consumption of only 2.9 liters of gasoline per 100 kilometers. This corresponds to extremely low CO2 emissions of only 68 grams per kilometer. However, thanks to its outstanding efficiency, the F800 Style equipped with a Plug-in Hybrid nevertheless has a driving performance comparable to a sports car (0-60 mph 4.7 s, top speed of 155 mph). When in electric mode, the F800 Style has a top speed of 75 mph, thus meeting the needs associated with long-distance driving.

Like the Mercedes-Benz S400 HYBRID introduced in the summer of 2009 and the Vision S500 Plug-in Hybrid, the powerful electric module (approx. 80 kW) of the F800 Style is completely integrated into the housing of the seven-speed transmission. The lithium-ion battery in the new research vehicle is located underneath the rear seat, where it takes up little space, creates a low center of gravity, and ensures maximum safety in the event of a crash.

The electric drive components in the F800 Style with the Plug-in Hybrid once again demonstrate the versatility of Mercedes-Benz' extensively scalable modular hybrid system. The hybrid system can be expanded in various ways, depending on performance needs and the area of application. On this basis, it is possible to combine hybrid modules and batteries of different performance ratings with fuel-efficient, high-torque gasoline and diesel engines. Examples range from the current mild hybrids all the way to Plug-in Hybrids that enable pure electric driving over long distances. In developing the F800 Style with Plug-in Hybrid, the Mercedes engineers specifically focused on improving the pure electric driving in urban traffic. Thanks to high power reserves, the F800 Style in e-mode easily masters all kinds of city traffic while producing no local emissions. With the new hybrid module, the top speed of the F800 Style with Plug-in Hybrid has been increased to 75 mph in electric mode compared to the Vision S500 Plug-in Hybrid. At the same time, it emits only 68 grams of CO2 per kilometer, compared to the latter vehicle's 74 grams per kilometer.


Flexible, secure, and fully suited to everyday use:
The F800 Style with electric drive and fuel cell technology

The F800 Style also offers clean driving pleasure in the variant equipped with an electric drive based on fuel cell technology. The vehicle's electric motor develops around 136 hp as well as a strong torque of approximately 214 lb-ft. The fuel cell generates the traction current by chemically reacting hydrogen with oxygen onboard the vehicle, producing water vapor in the process as the only emission.

The components of the fuel cell drive are taken from the range of available e-drive modules, which Mercedes-Benz developed for a variety of different electric vehicles. These components, which are already installed in the limited edition B-Class F-CELL, can be used flexibly and are suited for a variety of different drive configurations. The F800 Style is an example of this, as it uses rear-wheel drive, in contrast to the B-Class F-CELL. The same components are also installed in commercial vehicles, with developments here being spearheaded by the new Citaro fuel cell bus, which is equipped with two of the F-CELL systems used in passenger cars.

The new Mercedes-Benz research vehicle has the fuel cell located in the front, while the compact electric motor is installed near the rear axle. The lithium-ion battery is located behind the rear seats and is protected as well as possible against the effects of accidents, as are the four hydrogen tanks. Two of the tanks are located in the transmission tunnel between the passengers, while the other two are underneath the rear seat.

F800 Style with further innovations for more comfort and safety

In addition to a multi-drive platform that is unparalleled for large sedans and the combination of different alternative drive technologies, the F800 Style features many other technological innovations, such as a new multi-function display concept and a human-machine interface (HMI) with a cam touchpad. The display shows many additional functions not typically found in conventional instrument clusters. The F800 Style's display concept focuses for the first time primarily on electric driving functions.


HMI with cam (camera) touchpad for intuitive and precise operation

The new cam touchpad HMI is an intelligent expansion of the COMAND system. For many years now, Mercedes-Benz has been forging ahead with the development of innovative operating and display systems. A particularly user-friendly innovation is being presented in the F800 Style. The HMI unit here consists of a touchpad on the center console and a camera that records video images of the user's hand as it works the pad. The live image of the hand is presented in transparent form in the central display above the console. The user sees the contours of his or her fingers glide across the image without covering anything, thus ensuring that all of the functions of the currently used menu remain visible so that they can be easily operated by applying slight pressure to the touchpad. Pressing the display with one's fingers generates a feeling similar to that of touching laptop keys so that users know when they are carrying out specific actions.

The cam touchpad HMI unit recognizes finger movements on the pad surface such as wiping, pushing, turning, and zooming, thus enabling intuitive regulation of the climate control system, telephone, stereo and navigation systems, and Internet access. The unit enhances active safety as well, because it is extremely easy and convenient to use and therefore does not distract the driver as much from the actual task of driving. And unlike conventional touchscreens, the HMI cam touchpad does not get smudged with fingerprints.

Conventional touchpad units generally depict hand or finger positions only by a small point in the display. Their lack of precision makes it very risky to enter information while driving, because doing so diverts the motorist's attention too much from the road. By contrast, the HMI with cam touchpad can be easily and safely operated even while driving. Test subjects have confirmed that the HMI with cam touchpad is extremely easy and safe to use, particularly as a result of the transparent depiction of the hand.

Range on Map: Graphic range depiction during electric operation

Another very user-friendly innovation created by the Mercedes engineers is the "Range on Map" function, which shows the remaining possible travel radius during electric vehicle operation as a 360° depiction on a map. Should municipalities only permit purely electric automobile traffic in the future, the driver can determine whether the electric range of his or her vehicle is sufficient for the journey into and out of the urban area by means of the Range on Map function. The system provides this function by combining information on the current battery charge level with data from the navigation system.

In the new operating and display concept, Mercedes-Benz has created a solution that provides an unparalleled amount of information in a system of exemplary clarity. The engineers have thus achieved the goal of successfully developing a comprehensive yet easy-to-operate information and control system for future automobiles equipped with electric or partially electric drive systems. A further-developed version of the system can also display recharging stations.


Mirror display is easy on the eyes

The mirror display of the innovative cam touchpad HMI eliminates the differences between close proximity visibility and visibility over longer distances, thus contributing to the driver's physiological safety in a manner typical of Mercedes. The system displays driving and vehicle information via a mirror in the instrument cluster so that they appear to be farther away. The distance the eye looks into is thus extended, which means less switching between near and far focus - and therefore less fatigue - for the eyes.

New DISTRONIC PLUS Traffic Jam Assistant further reduces the stress of driving

Back in 2006, Mercedes-Benz introduced DISTRONIC PLUS, the world's first proximity and speed control system that operates even when the car is standing still. The system substantially reduces the stress for drivers in dense traffic, as it regulates the distance from the vehicle in front even at very low speeds all the way down to a standstill. With its new DISTRONIC PLUS Traffic Jam Assistant feature in the F800 Style, Mercedes-Benz has also become the world's first automaker to implement a system that is also capable of automatically following the vehicle in front of it into curves. The system recognizes the difference between driving along curving roads and turning, which means it does not "blindly" follow the vehicle up in front - for example, when it changes lanes in order to exit the highway.

The result is that at speeds of up to about 25 mph, the Traffic Jam Assistant function takes care of both longitudinal and transverse movements so that drivers do not have to steer themselves. The driver can just sit back and relax - with hands on the steering wheel. When the 25 mph mark is exceeded, the steering torque that keeps the vehicle in its lane is gradually reduced to a point at which the Traffic Jam Assistant smoothly disengages. Drivers can, of course, override the system at any time. Sensitive sensors notice active steering movements, thus automatically deactivating the system's lateral control function.

"The DISTRONIC PLUS Traffic Jam Assistant is the logical continuation of the Mercedes-Benz assistance and safety philosophy. With it, we are setting another milestone on the path toward creating innovative systems, with which we will further enhance the high driving comfort that is a hallmark of Mercedes," says Prof. Bharat Balasubramanian, Head of Product Innovations & Process Technologies at Group Research and Advanced Engineering. The required data is generated by radar distance sensors that are supplemented by a stereo camera.


PRE-SAFE 360° improves safety in rear-end collisions

While the Traffic Jam Assistant heightens comfort and active safety, the innovative protective system known as PRE-SAFE 360° further improves passive safety. PRE-SAFE 360° is based on the proactive occupant protection system PRE SAFE® developed by Mercedes-Benz. Unlike the previous system, PRE-SAFE 360° also monitors the area behind the vehicle. As a result, the system engages the brakes around 600 milliseconds before an anticipated rear-end collision occurs. The key advantage of this system is that braking a stationary vehicle helps prevent secondary accidents such as those that occur when the car is pushed uncontrolled into an intersection or a pedestrian crossing. It goes without saying that PRE-SAFE 360° also allows the driver to take control at any time. For example, the brake is immediately released if the driver hits the gas pedal, should they recognize that there is sufficient space in front of their vehicle to avoid the rear impact.

Rear pivot-and-slide doors ensure maximum entry comfort

A particularly customer-friendly innovation of the F800 Style is its rear doors. Whereas the front doors are attached to the A-pillar in a conventional manner and open wide toward the front, the rear doors slide backward when opened, as they are suspended from an interior swivel arm. Because the doors slide back close to the vehicle body, occupants find it much easier to get into and out of the automobile in tight parking spaces.

The F800 Style also has no B-pillar, making the entire space between the A and C-pillars completely accessible when the doors are opened. Despite the lack of a B-pillar, the F800 Style boasts a bodyshell that is both extremely robust and lightweight, and that meets the stringent demands for crash safety that are a hallmark of the Mercedes brand.

Reinterpretation of the typical Mercedes-Benz design idiom

The F800 Style is both a technology platform and a showcar. This research vehicle was created through close cooperation between technical research and advanced engineering departments and the advanced design studios in Sindelfingen, Germany and Como, Italy. Its exterior appearance is marked by a long wheelbase, short body overhangs, and a sensually flowing roof line.

"The exciting coupe-like roof line, and in general the vehicle's balanced proportions, lend it a stylish sporty look that reinterprets the Mercedes-Benz design idiom and emphasizes the sculptural character of the F800 Style," says Mercedes-Benz Head of Design Prof. Gorden Wagener. "The result is a harmonious blend of innovative form and function, which conveys a sense of great styling and authority."


Front end with distinctive LED headlights

The vehicle's front end features a variation of the radiator grille with the centrally placed star that is typical of Mercedes sports cars. The curved radiator grille bars softly flow around the tube holding the Mercedes-Benz brand star. Along with the wide radiator grille and the generously curved air intake openings, the model's unique bright LED headlights emphasize the dynamic nature of the research vehicle. The headlights are divided into individual segments for daytime running lights, turn signal indicators, and primary headlights. The F800 Style's taillights are also equipped with state-of-the-art LED units that enable an exciting interplay of indirect illumination and direct beams. The result is an attractive, unmistakable, and memorable visual effect.

Wood and light create a cozy interior

Luxurious wood surfaces and lots of light ensure a high level of comfort in the interior of the F800 Style. Occupants will immediately notice the modern sense of lightness, and functional elements like the driver area and the door armrests seem to float in space like sculptures. The innovative lightweight-construction seats in the F800 Style consist of a magnesium shell and a carbon fiber laminate shell backed with a fine yet resistant netting. The seat shell also features genuine wood veneer. For the veneer process, Mercedes-Benz engineers used a 3D surface coating procedure designed especially for the veneering of three-dimensional surfaces. This same procedure was used to create the wood finish in the center console, on the doors, and in the driver area. These wood finishing pieces are molded as 3D laminated components and are augmented by an aluminum core, which ensures that the components meet the high crash safety standards that are a hallmark of Mercedes.

Successful transfer from research to series production

Mercedes-Benz has presented 13 research vehicles since the early 1980s. The range of innovative and pioneering automobiles that was unveiled - beginning with Auto 2000 in 1981 and leading up to today's F800 Style - offers proof of the consistency and foresight with which Mercedes-Benz engineers address the core issues of research and technology in order to develop innovative solutions for the future. Many systems that were first used in research vehicles and viewed as revolutionary at the time are now found in Mercedes-Benz production cars, including the DISTRONIC proximity-controlled cruise control, which was first installed in the F 100 in 1991 and made its series production debut in the S-Class in 1998.

The F800 Style is continuing this approach. Like its predecessors, the model features important drive, comfort, and safety system innovations, as well as an avant-garde design, all of which point the way forward for future series- production Mercedes-Benz vehicles that will continue to impressively combine fascination and responsibility.
Source: Mercedes-Benz;Photos autoblog